Film Poster Research

Within our trailer project, we have to create a poster advertising our film. We wanted to look for posters that would give us inspiration for our own poster that would draw the attention of our target audience.

We researched many different posters that have the same genre of ours. The ones that we were most drawn to were “Scream” and “The Skeleton Key”. These are both interesting posters because they are not conventional horror posters.

I really liked the “Scream” poster because it is not the most terrifying poster. This close up shows the reaction of the victim, this is very effective because we want to know what this character is screaming about. The use of black and white with a hint of colour in the eyes also looks very good because we are instantly drawn to the blue in her eyes. The eyes also give us her expression even though most of her face is covered.

This is the second poster that we looked at. We liked this poster also because it is very clever how they out an image into the close up of the eye. To me this represents how much this eye sees. I think this is what might draw the audience’s attention and they might start to ask questions like: Who is the man? Why is he in the wheelchair?  And, What has the eye got to do with this man?

These are all things that made me want to see the film and I think that this is the most vital point of a poster, to make your audience curious.

These two posters gave us a lot of inspiration for what we wanted our poster to look like. We really like the idea of having it in black and white with just one element of colour drawing you in. We also liked the way there was an image within the eye. For our first poster idea we wanted to have a close up of our female main characters eye/s with another image inside the eyes. We wanted our male main character to be the image within the eyes adding to the air of mystery and making people ask questions and make them curious so that they want to see the film. We aren’t sure of what the images will be yet but we know that they will definitely include our two main characters.